For this case-study, we were asked to do a PSA Campaign about organ donation, and this is to spread awareness about the cause and encourage people to become donors.By definition, organ donation is the process when someone authorizes an organ of their own to be removed and transplanted into another person. It goes through legal procedures (paper works) with the donor’s consent or through a legal guardian(s).
I wanted to do something that makes some kind of metaphor of giving a piece of yourself to other people
or the other way around, and ultimately I decided to go for the latter as I am trying to reach potential
donors into signing up to become one and it's their "piece of the puzzle" that completes someone else. I
also chose to put the following tagline; save a life afterlife.
The challenge about this project is about coming up with a way to integrate the chosen company's
colour palette to the illustrations and making the overall design and messages easy to see, effective
and attractive to the target audience.
The following is the outcome of this project. I managed to created a few mockups that can possibly be used to promote the campaign and spread awareness. I tried to stay within the colour palette chosen when doing the design for the mockups.
